The Projects

This year was the 40^th anniversary of Terrence Higgins’ death and the foundation of the charity, so they wanted bold, outstanding materials to mark the occasion. 2022 also saw the publication of a new Together We Can strategy, to put an end to new cases of HIV and improve the UK’s sexual health. Projects ranged from appeals, brochures and the Annual Report, to information leaflets, with a wide range of audiences from the public, to donors and the media.

The Result

We produced a suite of design that’s fresh and full of energy, all conveying the teamwork, professionalism and friendship for which the charity is known. The brand included new colours and graphics, so we made sure that these, together with the sub-brands, blended seamlessly, allowing the core messages and calls to action to stand out.

What we’re most proud of

Our brand expertise and understanding gives the suite of publications a confident uniform look, while tailoring to engage the different audiences. We pride ourselves on our speed and agility at Great Appeal, and our ability to tackle these projects, often at short notice, makes us an agency you can rely on.