Great Appeal

Direct marketing for
charities big and small

Helping your donors to love you – quality direct and digital marketing for small, medium and larger charities

Hello and welcome – have a look around

Win your donors with our help

Affordable icon
We’re affordable

We want to help you achieve the best ROI (bang for your buck).

Flexible icon
Agile

From one-off appeals, to entire fundraising strategies, we’ll help you.

Experienced icon
Experienced

Over 50 years’ success in charity fundraising and creative.

Our philosophy

We wanted to set up an organisation that caters for the needs of small to medium charities, causes that simply can’t afford the fees and inflexibility that are found with larger direct marketing agencies.

Happy granny
Working for you

Clients typically ask us to...

Create persuasive, one-of-a-kind appeals

Keep donors and members engaged on their journey

Upgrade and cross-sell

Get online and offline working seamlessly together

Create compelling brochures and annual reports

Help develop fundraising strategies

Offer bespoke training in Individual Giving skills

What can we help you with?

Videos for your digital fundraising

Stand out with great video content

From storyboarding to the final edits, we can help

Below is a film we produced for the Royal Osteoporosis Society’s legacy fundraising. We set the ball rolling with a visit to the family, and had the films in the can a couple of weeks later.

Jackie tells her story, how the ROS has helped her throughout her journey and why she’s leaving a gift in her will to help the next generation stand tall.

Join us and our award-winning film-makers

Royal Osteoporosis Society
Leaving a gift in her will…

Featured Video
Royal Opera HouseManchester Hospitals logoRefuge logoBrokke logoSt Gemma's logo
Testimonials

What our clients say

We’re hugely proud to work with these fantastic clients.
Fundraising Campaigns & Communications Manager
Royal Opera House

You brought your expertise and creativity to our long-standing fundraising appeal, and helped invigorate it, raise more funds and significantly increase our donor response rate. Thank you!

Individual Giving Officer
Feed the Minds

Well, what can I say about Great Appeal apart from that they are indeed Great to work with! They are very efficient, professional and experienced in what they do. They helped us to develop a brief that clearly outlined the objectives of our insert campaign and produced a strong appeal/call to action to be put to the audience. Thanks for your hard work.

Fundraising Manager
Whizz-Kidz

My first experiences with Great Appeal revolved around product development for Retention Programmes. On every occasion they’ve delivered, surpassing KPIs and increasing the profile of our programme. I couldn’t recommend them highly enough.

Fundraising Manager
SPCK

Thank you. You couldn’t have made the process any easier! Thrilled it has all gone so well, and you guys completely understood our needs from the start.

Marketing Communications Manager
Royal Osteoporosis Society

It’s great working with you; there’s only only good things being said about you and the team.

Marketing Executive
Wildfowl & Wetland Trust (WWT)

Just to update that the curlew appeal is now our best performing appeal WWT has ever done! Income is still coming in and digital promo still going on. Everyone is chuffed to bits!

What can we help you with?

Tell us what you need
FAQ

Frequently asked questions

How much do you charge?

We price each project or series of projects for you in our initial conversation or follow-up proposal because every job is different. As a guide, though,  for a Direct Mail appeal, and copy and assets for associated landing-page and email, you're not likely to go into double figures unless there are a lot of variants.

Typically, what do your prices include?

Agreement on the brief, first. Then a schedule, interviews with case studies and signatories if needed, three rounds of copy, three rounds of design and your finished product. For printed matter, we’ll liaise with printers, ours or yours and check non-live-lasered proofs. For your digital, we’ll provide the assets.

Can I pick and choose from your services?

Yes you can. Just ask us what you need us to help you with.

How Can I Contact You?

We’re always directly at your disposal by phone, email, Skype, Zoom or whichever your preferred communication platform is. We don’t use account managers, so there’s no delay in getting straight through to whoever’s working on your project. Fill out the form below and we'll get back to you within 24 hours.

Contact us

We are ready to talk about your amazing project.

Let’s make your next fundraising appeal a great one.

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